Through the entire SEO process – from keyword discovery and site cleanup to link building and marketing – sociumdigital has the capabilities and experience to build custom campaigns that will get results for you. Whether you are a business, an association, a government entity or municipality, or even a large enterprise organization – we will create a plan that caters to the results you need to grow, not for the keyword phrases that make our staff look the best on a monthly report.
Interested in learning more about our process for creating an SEO campaign that gets real business results? Read below and then check out our work portfolio to see some samples of our work!
Discovery: Research For Keywords, Competitors, And Goals
Over our professional careers, our team has worked on a lot of search engine optimization projects in a wide variety of industries. When we create campaigns today, all of that experience is relevant to what we are trying to accomplish for you. That said, we also totally understand that every business has different goals… and every industry has different needs for their SEO campaigns.
It is important to us (and it should be to you, too!) that our SEO services get real results for your business. While improved rankings and increased traffic are nice goals for your website, none of those metrics matter if your website needs to create business opportunities. To make sure your campaign is designed to generate the results you need for success, we personally take the time to meet with all key stakeholders at your company during the discovery process of your project.
Through these discovery meetings, both you and the SEO specialists at sociumdigital can expect to understand the best business intentions of your campaign as well as the type of keyword phrases most likely to result in online sales, RFP submissions, and appointment requests. We also find these meetings are essential to set appropriate expectations for common issues that delay success for these types of campaigns. For example, designating a specific level of empowerment to the agency to act on your behalf or monitoring the appropriate competitors for your campaign.
We always begin a new SEO campaign by taking time to truly understanding your business, the industry you work in, and the audiences you intend to serve with your products and services. Once we have that information, the goals of your campaign are pretty easy to identify. This important part of the discovery phase allows us to appropriately position your keyword research to get results for your business while taking advantage of:
- previously documented success in generating business opportunities through search
- trendy keyword searches your competitors are leaving untapped for their business
During our discovery phase, we also provide a list of recommendations for improving your website’s content, tagging, and code to be more search engine friendly. Depending on your campaign, those updates are often made either by your web developer or our agency as part of the design phase.
Design: How We Prepare Your Site For Search Engine Domination
If your website has been published online for any period of time, then Google has probably indexed its pages and content. There are several key areas of the content and code of your site that Google reviews as it determines your relevance for the billions of queries that are searched every day.
In the early days of your campaign, we review your business goals and our keyword research to make sure they are aligned. Once that alignment is in place, we then aggressively make updates to the most important areas of your website to make sure your future customers find your business when they are searching for your products or services.
Depending on the size of your site, these updates can take anywhere from days to weeks to accomplish. However, when our work is done some of the most important on-page SEO strategies will be optimized for your website, including:
- Title tags
- Meta descriptions
- Open Graph markup
- Schema markup
- Internal links
For a complete list of the SEO fields we optimize (where applicable) for each campaign, please contact us or give us a call.