The end of another fantastic year is fast approaching, and while we’re excited to see what 2017 will bring, we here at SociumDigital decided to take this time to reflect on the last 12 months. Take a moment, if you will, to daydream with us. Let your minds wander to how far technology has [...]
Sign, sealed, deliver – you’ve just landed a new client! Now what? The obvious answer is: get to work. Deliver your client the product they hired you to do, based on their expectations. Is that all? Sure. Maybe. NO! I mean, maybe for you, but not for my employees. When your client decides to [...]
How well do you manage the expectations of your customers? Your organization can win or lose in the marketplace based on your ability to carefully manage those expectations. Let me give you an example. Take Southwest Airlines. They’re constantly chosen as one of the highest customer-satisfied [...]
1. You believe your number-one business goal is to make money. Ummm…isn‘t that the point of running a company, you might ask. Well, it’s apoint, but it’s notthe point. A too-acute focus on improving the bottom line takes your attention off the people who are going to enable you [...]