Do You Need A Microsite?

First things first, let’s talk about what a microsite even is. A microsite is part of a larger web site, that’s separately promoted, and  designed to meet individual objectives. Typically, a microsite has a separate URL from its home page, and reflects the branding and overall visual design of the larger site with which it is associated [1].

A microsite can replace traditional marketing because it has the power to highlight a product, launch a promotion, or strengthen a marketing campaign in a way that full websites and marketing cannot. These small sites are meant to engage user interaction while conveying information in a creative way [2].

What’s All The Fuss About Microsites?

They give the site owner with complete control over design,  allowing the user to associate the visual appearance of the microsite with the marketing material being used on the associated campaign. A microsite allows flexibility of design, which is often important because the marketeer is heavily focused on driving users to complete a certain call to action. Getting design and content working closely together is the level of art direction marketeers have come to expect from print [3].

Microsites eliminate the distractions that one might find on the original site. Main site navigation is removed, as well as footers and other irrelevant elements. The user experience is focused purely on the campaign or product, and associated calls to action [3].

Microsites are perfect for promoting a specific campaign or new product launch where users can interact exclusively with what you’re promoting. If you’re looking for a result driven, goal specific digital strategy for your next product or campaign, it’s time to think about building a microsite.