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First things first, let’s talk about what a microsite even is. A microsite is part of a larger web site, that’s separately promoted, and  designed to meet individual&...

The dreaded 8AM, Monday morning meeting… and Tuesday morning meeting. And Wednesdays, sometimes even Thursdays, too. Before you know it, it’s Friday and you’ve done nothing b...

Sign, sealed, deliver – you’ve just landed a new client! Now what? The obvious answer is: get to work. Deliver your client the product they hired you to do, based on their expe...

Would The Coca-Cola Company’s success story have differed if its trademark color had been green instead of red? Psychology suggests that it would have. In fact, according to...

How well do you manage the expectations of your customers? Your organization can win or lose in the marketplace based on your ability to carefully manage those expectations. Let me...

1. You believe your number-one business goal is to make money. Ummm…isn‘t that the point of running a company, you might ask. Well, it’s apoint, but it’s notthe point. A to...

Here are the top 10 traits of project managers who are really making ideas happen: 1. Command authority naturally In other words, they don’t need borrowed power to enlist the hel...